Frameworks don’t work unless you do. But what separates hustlers from high-level operators is the ability to translate ideas into actual moves. That’s why I built out this section. You’re not just reading this to feel motivated—you’re building a brand people remember, respect, and refer.

This is where that starts.

Below is your Founder Execution Guide: mapped to each framework from the book. You’ll see prompts, implementation actions, and real-deal exercises designed to move you from learning to legacy-building.

Framework 1: Build the Entrepreneur (Mindset)

Execution Prompt #1: Audit Yourself with Brutal Honesty

• Write out 3 skills you believe are holding your business back. Don’t sugarcoat them.

• Next to each, write down the number of hours you've practiced them in the last 90 days. The gap between your income and your skill volume is your blind spot.

Execution Prompt #2: Identify One Trait That Sabotages You

• Pick one character trait—maybe it’s inconsistency, maybe it’s fear of rejection—that shows up when things get tough. Write out the last 3 times it slowed your momentum.

• Now set a micro-challenge for 30 days to directly build that trait. Example: If your issue is inconsistency, publish daily for 30 days, no matter how imperfect.

Execution Prompt #3: Create a Belief Stack

• Write 10 beliefs you need to hold in order to lead a $100K/month business.

• Then audit which of those beliefs you currently live out—and which ones you just repeat but haven’t embodied.

Framework 2: Find the Market (Offer & Audience)

Execution Prompt #1: Choose ONE Avatar

• Write a detailed profile of your ideal client: name, age, profession, what they complain about, what they google at 2AM, what they tried and failed with before.

• Circle the 3 traits that show up in 80% of your buyers. That’s your core market. Build everything around them.

Execution Prompt #2: Run a Pain Audit

• DM 10 people who match your avatar and ask: “What’s the #1 problem you're trying to solve in [your niche] right now?”

• Tally the answers. Highlight the words or phrases that repeat. That’s your pain language. Use it in your offer page, emails, and hooks.

Execution Prompt #3: Score Your Market Use the “4 P’s” Market Scorecard:

1. Pain (Do they desperately need your solution?)

2. Purchasing Power (Can they pay premium?)

3. Easy to Target (Can you reach them with paid or organic content?)

4. Growing Market (Is demand increasing?)

• Rate each 1–5. If you score under 16, you’re either in the wrong market—or need to reposition the offer.

Framework 3: Sell the Deliverables (Messaging & Marketing)

Execution Prompt #1: Build Your Value Stack

• Write down your current product or service.

• Now brainstorm 5 ways to turn it into more than “just” a product. Can you add digital content? Access to you? A community? A bundle? A timeline?

• Package it visually in tiers: Entry, Core, Premium. Create offer names for each.

Execution Prompt #2: Rewrite Your Core Message

• Ask 5 strangers what they think your business does—based only on your Instagram bio or homepage.

• If 3 or more get it wrong or don’t feel emotionally triggered, your messaging is off. Rewrite it using the “What, Who, How, When” format.

Execution Prompt #3: Set Up a Conversion Funnel

• Create a 3-step funnel: Awareness (short-form or ad), Interest (landing page or DM convo), Action (checkout or call).

• Don’t wait for it to be perfect. Publish and optimize from data.

Framework 4: Scale the Business (Delegation & Automation)

Execution Prompt #1: Time Audit Your Week

• For 7 days, write down what you do every hour. Label each task: $10/hour task, $100/hour task, or $1,000/hour task.

• Anything under $100/hour, delegate or systemize.

Execution Prompt #2: Build Your First SOP

• Choose one repeating task (sending client onboarding emails, posting to IG, setting up shipping labels).

• Document it in a Google Doc step-by-step. Save it. That’s your first “employee.”

Execution Prompt #3: Automate One System

• Choose one tool (Zapier, Notion, ClickUp, Shopify Flow, Email Automation, or Flodesk).

• Pick one thing to automate. Example: New customer fills out form > they get email > your fulfillment center gets pinged > tracking is sent.