Here’s the next thing I need you to understand—and I mean really understand: you don’t get paid for your product. You get paid for who you sell it to. The wrong market will kill the right offer every single time. So if you’ve been trying to figure out why your ads aren’t converting or your content isn’t hitting, it might not be your delivery—it might be your audience.

Let me be real with you: I don’t pick markets based on what I like. I pick them based on pain, purchasing power, targetability, and momentum. That’s the full criteria. That’s the checklist. That’s how I keep my businesses lean, profitable, and scalable. If the market doesn’t check those four boxes, I don’t touch it.