a graphic designer in today’s marketplace—not just as someone who creates logos or flyers, but as a full-blown visual strategist who builds the aesthetic layer of brands that scale. If you’re a designer reading this, I’m going to tell you exactly how I’d reposition you to start making 5-figures monthly—not just from design services, but from intellectual property, licensed assets, and authority-based offers. Because that’s how Bishop builds creative brands. You’re sitting on a goldmine, not just a Canva account.

Let’s build the framework the right way—one that helps you sell more than design… it helps you sell vision.

The Mindset Shift: You’re Not a Designer, You’re a Brand Architect

Most people think graphic design is the cherry on top—the aesthetic afterthought. But the reality is, your visuals often decide whether a brand gets noticed, remembered, or ignored. People don’t buy logos—they buy the emotion your work gives them. If your designs make someone feel like they’re about to level up, they’ll pay premium. So the first shift is this: stop positioning yourself as a freelancer and start operating like the architect of brand perception.

Let’s say you’re a designer in the same city as an up-and-coming beverage brand. You could pitch them a label. Or—you could pitch them an entire customer experience: packaging that stands out on shelves, merch designs for brand loyalty, launch campaign graphics for retail expansion, and branded content templates. The price for a label? Maybe $300. The price for brand experience? $10,000+.

That’s the gap between a creative vendor and a brand architect. Step into the second one.

Tiered Service Offers That Scale

Your offers should make it easy for clients to say yes AND give you breathing room to scale.

1. Starter Kit (Low Commitment) Example: “Brand Jumpstart Kit” – includes logo, color palette, typography guide, and two branded templates.

• Price: $497–$997

• Purpose: Filter out serious buyers, build quick wins, show your range

• Make it productized: Same structure every time, change the brand specifics

2. Brand Buildout (Signature Experience) Example: “The Full Brand Blueprint” – includes moodboard, logo suite, guidelines, 10 branded assets, and social templates

• Price: $2,500–$5,000

• Add a VIP tier with calls, strategy sessions, and faster turnaround for +$1,000

• Deliver it with a portal—Notion or Google Drive branded beautifully

3. Visual Authority Package (High Ticket) Example: “The Scale System” – includes branding, ad creatives, e-book covers, packaging, web design, launch graphics, and content strategy consult

• Price: $7,500–$25,000+

• Sell to e-commerce brands, authors, and creators with big launches

• Offer monthly retainers for ongoing graphics at $1,000–$3,000/month

Revenue Beyond the Client

You should never rely 100% on client work. You’ve got design assets that could turn into digital products.

Product Ideas:

• Instagram Template Packs ($37–$97)

• Editable Pitch Decks ($47–$127)

• Canva Course: “Design That Sells” ($197)

• Brand Audit Mini-Consults ($49)

• Lead Magnet Library ($67)

Use platforms like Etsy, Gumroad, and your own site to sell. Every template you create for a client could become a passive income product with a little rework.

Also: license your graphics. You can sell your work as prints, backgrounds, or stock design packs to companies, creators, or even merch lines.

Real-World Example: Service Provider Brand Evolution

Let’s say you’re a designer who works mostly with online coaches. That’s your niche. Here’s the difference between a $500/month designer and a $50,000/year brand partner:

• $500 Designer: Makes random flyers and promo graphics.

• $50K Brand Partner: Builds templates for their podcast, merch, social media, email branding, funnel design, and launches. Plus, advises them quarterly on content shifts.

Want to work with a fashion brand? Offer a brand refresh, then pitch seasonal campaigns, product mockups, lookbooks, and Shopify graphics.

You don’t just get paid for the pixels. You get paid for how long they work, how far they spread, and how they shift perception.

Messaging that Converts

Bad: “I design logos and flyers.”

Great: “I help brands turn heads before they say a word.”

Bad: “I do branding packages.”

Great: “I turn founders into icons with visuals that feel like legacy.”

Speak in outcomes, not actions. Instead of listing services, list transformations:

• “From confusion to consistency.”

• “From basic visuals to bold impact.”

• “From DIY mess to high-ticket brand authority.”

Marketing Strategy

Use Instagram and TikTok to showcase:

• Before/after transformations

• Speed process clips

• Client success stories

• Design critiques: “Why this brand isn’t selling as much as it could”

Host live brand audits. Record Loom breakdowns of famous brands. Position yourself as someone with taste, strategy, and insight—not just aesthetic.

Build a weekly newsletter: “The Visual Playbook”—5 design insights that make brands more bankable.

This is how I builds creative empires. You’re not here to be a gig worker. You’re here to become the strategist that billion-dollar brands call first.