Membership / Continuity Offers
Membership / Continuity Offers
This is the crown jewel. Continuity. Recurring revenue. The model that takes all your trust, value, and audience momentum—and turns it into monthly, predictable income.
Membership and continuity offers aren’t just about income. They’re about ecosystem. You’re giving your most loyal people a way to stay close to your brand, get exclusive value, and never lose momentum.
For Service Providers:
If you’re a fitness trainer, this could be a $29/month digital studio with fresh workouts weekly. If you’re a hairstylist, it could be a hair health club with monthly hair kits, access to lives, and product discounts. If you’re a brand strategist, this could be a mastermind or private Slack/Discord group with weekly prompts and quarterly audits. Set your pricing based on frequency and intimacy—$9 to $199/mo depending on what you’re giving and how you’re delivering it.
For E-Commerce Brands:
You already have repeat customers—why not invite them into something deeper? A beauty brand could offer a "Glow Club" with monthly curated kits, early access, and exclusive tutorials. A food brand could run a $19/month tasting club with new flavors and member-only merch. A fashion brand could launch a styling membership with monthly lookbooks and early access to drops. Continuity makes your customer feel like family. Like insiders. Like they’re building with you.
Build this offer around identity. What does your member become when they join? Not just what they get. But who they now are.
Your brand is the transformation. Make sure your continuity model reflects that.