Now let’s get into the part that most creators, service providers, and product founders overlook until it’s too late—can you actually reach the people you’re trying to sell to? I’m not talking theory here. I’m talking real-world: can you get your message in front of the right eyeballs without praying to the algorithm gods, spending $10K in ad tests, or hoping that one viral post will save your quarter?

If your market isn’t easy to target, it’s a liability. It’ll cost you money. It’ll slow down your growth. It’ll drain your content engine. And the worst part? You’ll think your offer is the problem when really—it’s your reach.

When I say “easy to target,” I mean:

• They gather in digital spaces (IG, TikTok, Reddit, FB Groups, LinkedIn, etc.)

• They follow influencers or thought leaders

• They use searchable hashtags and keywords

• They engage with content (not ghost followers)

• They click links, download resources, and respond to CTAs

Let me break this all the way down—because when you understand this, your marketing becomes surgical.

Service Providers (Real-World Targeting Examples)

Hairstylists – You can target local women between 25–45 who follow beauty influencers, local salons, or luxury lifestyle pages. They’re posting in wedding planning groups, tagging stylists on Instagram, and checking Yelp and StyleSeat for availability. If you're not showing up in those places, you're invisible.

Barbers – Target young professionals, content creators, or men who prioritize grooming. They follow sneaker pages, barbershop reels, and lifestyle brands. If you're not popping on Instagram with fast cuts, clean fades, and transformation videos, you're not even in the race. Barbers who’ve scaled used IG Reels, Google Business pages, and TikTok tutorials to get noticed.

Graphic Designers – Your clients hang out on Twitter/X, IG, and LinkedIn. They follow brands like Canva, Behance, Adobe, and personal brands like Chris Do or Jacob Cass. If you’re not sharing before-and-after brand transformations, carousel breakdowns, or UI/UX tips that show your brain, you’re leaving leads on the table.

Online Coaches – Your audience is usually already following thought leaders and coaches. Use keyword-based content to pull them in: “for new moms,” “for beginner entrepreneurs,” “for burned out 9-5ers.” Think podcast guesting, SEO-optimized YouTube, and being active in other coaches’ comment sections. Run niche-targeted Instagram ads or do DM outreach with real empathy and receipts.

Estheticians – People search by skin type or concern (acne, hyperpigmentation, dry skin). Get found with consistent educational content, product breakdowns, and skincare myth busting. Use Instagram location tags, beauty hashtags, and referral incentives through influencers who’ve had bad skin journeys and are now glowing.

Finance Experts – Your leads are on LinkedIn, YouTube, and inside private FB groups or Reddit threads about taxes, investments, crypto, and budgeting. Target small business owners by showing up in comment sections, teaching in plain English, and offering audit-style content. Your content should be structured like clarity bombs—"If you don’t know this about your taxes, you're probably overpaying by $5,000."

E-Commerce Brands (Real-World Targeting Examples)

Beauty Brands – Your customer is already following estheticians, makeup artists, and health-focused creators. They search YouTube for “best serum for dark spots” and scroll TikTok for beauty hauls. Your job is to show up in that content. Partner with micro-influencers, sponsor beauty YouTube videos, and dominate hashtags like #skincareroutine #glowup #blackownedbeauty.

Clothing Brands – You’re either targeting culture or targeting lifestyle. Either way, you should be visible on platforms where fashion, identity, and daily life intersect. Instagram, Pinterest, and TikTok are your lanes. Use UGC. Use fashion influencers. Create a vibe. Think of what Fashion Nova, PrettyLittleThing, or Kith does. Their audience doesn’t need education. They need energy.

Food and Drink – You’re not selling flavor. You’re selling identity. People who buy Liquid Death don’t care it’s water. They care it looks rebellious. People who buy Magic Spoon aren’t just buying cereal. They’re buying macros, nostalgia, and “grown-up with gains” vibes. Target audiences who follow fitness, wellness, meal prep, and grocery haul creators. Sponsor review content. Create ASMR videos. Hijack trends.

Let me close this section by saying this: targeting is strategy. It’s not just running an ad. It’s knowing where your people are, what they’re doing, who they trust, and what they click.

If you pick a market that’s hard to reach, you’re going to feel like nothing’s working.

But when you find a market that’s everywhere, in communities, in content, in conversation—your marketing becomes momentum.

Let’s move to the final lens: momentum. Because it’s not enough for your market to be in pain, have money, and be reachable. They’ve also gotta be part of a movement that’s already rising.