Now that you’ve earned their trust, this is where things get real.

Front-end offers are where you shift from being liked to being paid—but the trick is keeping the energy the same. The goal here isn’t to make a profit. The goal is to remove hesitation and get them to experience your process, your product, or your promise in motion.

This is the “first date” of your brand. It’s where they get to see what it’s like to work with you, buy from you, or be part of what you’re building.

So what exactly is a front-end service?

It’s any offer priced low enough to be a “no brainer” but still powerful enough to deliver a noticeable transformation. That might be a $15 skincare starter kit. A $7 email template pack. A $10 trial coaching call. A $25 style consultation. These offers aren’t about income—they’re about insight. They help the customer say: “Yes, this is for me.”

The key here is experience.

Make it smooth. Make it feel custom. Make it feel elevated.

Here’s how I do it:

For Service Providers

• A fitness trainer might offer a $10 “Custom Home Workout PDF” based on a short quiz.

• A hairstylist could offer a $20 “Virtual Hair Health Check-In” with personalized tips.

• A designer could sell a $15 “Logo Clarity Audit” delivered with Loom walkthrough.

These aren’t freebies—they’re mini experiences. They give just enough transformation to prove that your premium offer is worth it.

For E-Commerce Brands

• A beauty brand can bundle 3 trial-size serums with a $5 flat rate shipping.

• A tea company might offer a $10 “Taste & Mood Sampler Kit.”

• A fashion brand can run a “$19 Style Discovery Box” where customers get styled options and exclusive discounts after completing a fit quiz.

What matters most? The packaging. The presentation. The process.

This isn’t the time to wing it. This is the first chapter of their brand journey with you.

You’re not trying to convince them you’re good. You’re showing them you’re inevitable.

That’s what front-end offers are all about.