Now let’s get into the final filter—the one that turns a decent offer into a cultural movement. If you’ve found a market in pain, with money, and that’s easy to reach, you’re almost there. But if that market isn’t part of a larger shift—if it’s not rising already—you’re going to exhaust yourself trying to carry them forward.

Here’s the truth: the most successful brands don’t create momentum—they align with it. They plug into energy that already exists. And that energy? That’s where the money lives.

When I talk momentum, I’m talking trends, culture, macro shifts, generational behavior, consumer habits, algorithm signals, community energy. If your market is already moving, your job isn’t to start the fire—it’s to throw gas on it.

Let’s run the breakdown by vertical.

SERVICE PROVIDERS

Hairstylists – The natural hair movement was a cultural reset. If you were early with products, silk presses, twist-out tutorials, or scalp health—momentum carried you. Same with post-pandemic glam and high-end bridal styling. Momentum comes from timing. If you catch the right aesthetic shift before it gets saturated, your salon becomes the blueprint.

Barbers – Right now, men are investing in grooming, beard care, and personal image like never before. If you’re tapped into masculine self-care, lifestyle culture, or the rise of luxury barbershops, you’ve got momentum. Think how The Rich Barber leaned into entrepreneurship and ownership, not just cuts. Align with evolution, not just routine.

Graphic Designers – Momentum isn’t just about trends; it’s about shifts in behavior. Right now, AI tools, digital product launches, and online education are flooding the market with visuals that suck. If you position yourself as the weapon against the Canva clones, and you know how to brand for revenue—not just looks—you’ll catch that wind.

Online Coaches – Self-development is a global movement. People are trying to heal trauma, increase income, find identity, escape 9-5s, grow online, get fit, get free. If you’re not riding those conversations, you’re just selling into silence. The smartest coaches tap into what their audience is already talking about and give it a method, a name, and a roadmap.

Estheticians – Momentum is all over the skincare world: skin barrier talk, hormone-based breakouts, black-owned wellness, and minimal routines. If you’re the one making content about how to actually simplify skin care for busy moms or stressed students, you’re ahead. Ride culture, not just science.

Finance Experts – Economic anxiety, crypto confusion, student loan drama, creator income taxes—this is your moment. If you’re giving clarity when everyone else is giving overwhelm, momentum will grab you and push. Tap into what people are scared of—and simplify it until they feel safe.

E-COMMERCE BRANDS

Beauty Brands – We’re living in an era where transparency, inclusion, and education are driving sales. People want to know the ingredients, the mission, and the movement. Topicals and Hyper Skin didn’t just sell cream—they sold representation. If your brand stands for something and says it clearly, momentum will lift you up.

Clothing Brands – Momentum here comes from cultural shifts. Streetwear, quiet luxury, gym-to-brunch, body positivity, genderless collections—it’s all happening now. A brand like Skims rides momentum by selling inclusivity and everyday confidence. Meanwhile, Telfar sells accessibility as status. Figure out what cultural lane your customer is already sprinting in—and put product on the path.

Food & Drink – This space moves on identity and ethics. Think of Liquid Death (anti-authority), Magic Spoon (fitness + nostalgia), Celsius (pre-workout lifestyle), and Poppi (gut health meets Instagram aesthetic). If you’re building in this space, ask: what conversation does this can, bar, or bottle interrupt or amplify? Your brand isn’t just food—it’s fuel for a feeling. Tap the wave.

Here’s how you test if your market has momentum:

• Are they already talking about it online?

• Are influencers in the space growing quickly?

• Are legacy brands adapting to the change?

• Are people proud to share they’re doing it?

If yes—you’ve got momentum. Now ride it.

Because when pain, money, access, and movement align? You don’t have to fight for growth. You just have to stay out of your own way.

Let’s build the product and message that sits perfectly in that storm.

You’re ready.